Friday, December 5, 2008

10 Highimpact Viral Marketing Strategies

Writen by Rojo Sunsen

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Thursday, December 4, 2008

Accounts Payable Help 10 Tips For New Businesses And Entrepreneurs

Writen by Jennifer A. Thieme

New small businesses and entrepreneurs quickly discover that the accounts payable process can turn into a monster. If it isn’t handled properly, unpaid bills pile up and get paid late, making vendors angry and possibly damaging the business’ credit rating.

Once a consistent procedure is developed, the accounts payable process can go smoothly. If you are in business by yourself and cannot afford to hire outside help, here are ten tips to help establish a consistent accounts payable process:

1. Purchase accounting software with an accounts payable module. In today’s business and computer world, some may wonder why this even needs to be a suggestion in a list such as this. Surprisingly, Internet research indicates that up to one-half of micro businesses (defined as under ten employees) do not use accounting software, instead using spreadsheets or even paper ledgers.

The advantages of using accounting software with an accounts payable module are tremendous and far outweigh the cost and learning curve. When used correctly and consistently, the software will serve several important functions: a reminder as to when bills are due; a generator of payments; and a recorder of payments into the checking register. The time savings alone over doing these functions manually warrant the purchase of accounting software.

2. Utilize the vendor’s auto-debit or auto-charge feature, if available. Utility companies, and other types of companies who have recurring payments, often offer auto-debit or auto-charge services. When used, the amount due is automatically deducted from the business checking account, or charged to the business credit card, on the date shown on the invoice. Often, the paper invoice is still mailed, but sometimes the vendor insists on emailing invoices when this service is activated. Either way, the invoice is available for viewing before the amount is deducted or charged. When used in conjunction with accounting software, the amount can be post-dated into the checking register or credit card register. If the company has a good and consistent cash flow, this procedure saves time and money by avoiding the bill payment process altogether.

3. Utilize the software’s internal “bill pay” feature, if available. QuickBooks, for example, offers a “Bill Pay” feature that is very inexpensive and easy to use. Once established, bills are paid electronically according to the software user’s authorization. The bill payment service takes the authorized amount from the designated bank account, then either issues a paper check to the vendor, or electronically transfers the money to the vendor’s account. The low monthly fee is not much more than the cost of postage and paper check printing.

4. Enter unpaid bills in a timely manner. Do not delay entering unpaid bills into the accounting software. Waiting too long to enter them can result in late payments, finance charges, and possible damage to the business credit score.

5. Enter unpaid bills correctly. It is very important to examine the bill and enter the correct vendor name, bill due date, and invoice number. Entering an incorrect due date will result in a payment occurring sooner or later than necessary. After entering them, stamp them as “Entered” or “Posted” using a rubber stamp with red ink. Be sure to write on the bill the date they were entered.

6. Organize unpaid bills. If there are many bills, organize them in an alphabetical file system to make them easy to locate. However, a small amount of bills may be placed in a single file.

7. If cash is tight, determine your cash flow before paying bills. Simple cash flow reports are easy to generate in Excel. Start with the actual amount of cash available to pay bills. Include amounts in checking accounts, savings accounts, and lines of credit. Subtract bills that need to be paid immediately. If there is not a comfortable cushion of cash left over, reduce the the amount of bills to be paid.

8. If cash is tight, communicate with any vendors who must be paid late. No vendor appreciates being paid late, but they do appreciate open communication. If you must pay a vendor late, let them know, and let them know a specific date you plan to pay them. Then, make every effort to pay them by that date.

9. Pay bills on a consistent timetable. Establish a regular timetable to pay bills - weekly is a good and common choice.

10. After they are paid, stamp them correctly, then file them. Buy a rubber "Paid" stamp, and use it on each bill that has been paid. Write the check number (or payment method), date paid, and amount paid on the bill. File them according to how they appear on the tax return. In other words, file Utilities together, file Office Supplies together, file Travel and Entertainment together, etc. This makes them easy to locate in the event of an audit.

About the Author:

Do you have a specific accounting or QuickBooks problem? Would you like to see an article written about it? Jennifer A. Thieme invites you to contact her today with your accounting or QuickBooks article suggestions. Resolving accounting or QuickBooks issues is her specialty.

Contact her to receive free QuickBooks software trials, free initial consultations, and free payroll quotes.

She’s the owner of Solid Rock Accounting Services and has been in the bookkeeping, income tax, and payroll business for nine years. She’s a Certified QuickBooks Pro Advisor, and a Registered Tax Preparer. Her clients receive QuickBooks training, general bookkeeping, income tax, and/or payroll services.

Visit http://www.jenniferthieme.com today for contact information.

Wednesday, December 3, 2008

10 Shocking Ways To Supercharge Your Sales

Writen by Rojo Sunsen

1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.

2. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.

3. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.

4. Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.

5. Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.

6. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, etc.

7. Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you.

8. Answer all your e-mail messages as quickly as possible. Nothing will loose a sale quicker than not responding to a prospect in time.

9. Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers, and other tools offered online.

10. Enter to win awards for your web site. When you display the award graphics on your web site it will increase your credibility and professionalism.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

Tuesday, December 2, 2008

Buying To Let Guide Uk Rental Property Management

Writen by Zane Clements

Buying to let top 10 guide Buying to let This is where most developers end up. Once executed, this can prove to be money for old rope. Ok thats a bit pushing the point, but here i can teach you some really useful tips on how to let with very little fuss. The essetial element is to first consider the previous chapters as just as important as the monthly cheque you receive from your tennants. In effect the two are very much releated. So re-read those chapters before you get to this exciting chapter on how to but to let.

My 10 Steps to success Ok i'm going to make this very easy by revealing my 10 steps. Follow this and you will succeed, ignore a step and you may struggle. Here goes...

1. Find the right area to buy into and make some appointments with local letting agents normally estate agents will be able to offer help with letting too .

2. Once you've picked their brains to assess the state of the lettings market (and discovered what type of properties are most in demand) you can begin the house hunting game. Get several viewings under your belt to get a feel of the market.

3. Talk to mortgage providers early on in the game to ensure that you find the best deal. If you have a personal financial advisor, they will do this service free of charge, use this free service, it may save you money and time along with our useful free development guide on this site.

4. Once you've found a suitable property put in an offer and be patient. What you might think is a silly offer may prove to be a bargain, remember you can always increase your offer.

5. When your offer on the property is accepted you'll need to get a licensed conveyor or a solicitor to deal with the legal and financial paperwork.

6. This is the step that can seem to go on forever, the survey and searches.You will also need to get it valued. Then you'll be in a position to finalise your mortgage arrangements with your finance lender.

7. Who will property manage ? Once you've been handed the keys you'll need to decide whether you are happy to manage the property yourself or if you want to hand it over to a letting agent.

8. The chances are that the house will need some work doing on it, so it's best to get the workmen in there as soon as possible. You will find our buying to let profit calculator useful at this point.

9. If you're planning to let the property furnished it makes long-term sense to invest in solid/ robust furniture (ideally carboot sales house clearances or local auctions are an ideal way of sourcing good solid furniture without putting costs through the roof).

10. Before your tenants take control of the property, do make sure that they are clear on the terms of your contract to avoid any later possible complications.

Rental Property Management http://www.rentalpropertymanagement.co.uk
The Authority on Buying to let property in the UK Your free property development guide

Monday, December 1, 2008

The Top Ten Things You Need To Know To Market Your Professional Services

Writen by Leni Chauvin

1. Know your craft. You can advertise and market your business until the cows come home, but your marketing efforts and marketing dollars will rarely pay off unless you know your craft There is absolutely no substitute for being able to deliver what you say you can deliver.

To do this, you've got to avail yourself of the best training you can get in your profession and not just hang out a shingle calling yourself a Professional _______ (fill in the blank). Read every book you can get your hands on, Take continuing education courses. Work with a mentor or a coach who has walked in your path before you and has achieved the type of success you want to achieve

2. Know whose business you're after. That means knowing who your ideal client is. The big/gest mistake I see solo professionals, entrepreneurs and small business owners make is that they dilute their marketing efforts by going after "everybody's" business instead of honing in on the people whose business they are likely to get or actually want. If you are clear on who your ideal client is, you stand a far great chance of succeeding in your chosen field. Why? Because you have to name it before you can claim it!

3. Know who is going to make the buying decision. There is no big/ger. time waster in the world of business than marketing your services to someone who is not in the position to give you the go ahead.

There are only two things a savvy professional wants when it comes to getting business: a quick "yes," or an equally quick "no."

The quick "no" allows you to move on to greener pastures. "I don't know," " I have to talk to my supervisor," or "I'll pass it along to head office" can be deadly and a sure indication that you're not talking to the right person.

4. Know how to make the buying decision easier to potential customers and clients. That means offering them choices, choices, and more choices. Don't let their only choice be "yes or no." Let it be "which one?" To do that you'll need to offer your products and services in different ways. For example, you can offer different fee structures for your services depending on the duration of each appointment or you can offer volume discounts for buying more than one product at a time.

5. Know your ideal clients' pain. How are they suffering? What's missing for them? What do they need to make their lives or businesses better? Then you need to know how you can take that pain away from them and replace it with pleasure. Next you've got to know how to articulate how you can help them.

6. Know how to deliver your marketing message two ways: in a 30-second "talking billboard" and in a ten word or less 'teaser." Make these strong and powerful so your listener will ask "how do you do that?"

For example, here are a couple of my teasers: "I help ordinary people build extraordinary businesses." "I help professionals attract more clients and make more m.o.n.e.y." People always want to know how I can help *them* build an extraordinary business or attract more clients and make more m.o.n.e.y, too. By asking the question, they have given me permission to talk about my business and to market my services to them.

7. Know what is so special about you. People are always tuned to station WIIFM (What's In It For Me?) so you've got to be able to let them know why they should do business with you instead of your competitors. This is often referred to as your Unique Selling Proposition or USP.

8. Know what the features and benefits of your offering are. Does your product come in many colors? What are your hours? The house has three bedrooms and four baths. Those are your features.

Once you know what your features are, add the words "so that" to them and you'll have you're benefits. For example: The house has three bedrooms and four baths so that nobody in your family will have to stand in line for a bathroom and you'll all get out the door on time every morning.

9. Know who has your client. Who is also targeting the same market segment but in a noncompetitive way? You can make mutually beneficial strategic alliances with these people and you'll make more m.o.n.e.y together than you could alone. Think about everyone who is getting your ideal client's business and approach them to do some creative marketing together.

10. Know who you know. It is estimated that between 80 and 95 percent of business today comes from referrals. These referrals are coming from people who know, like, trust, and respect us: our overlapping and interconnected spheres of influence. In short, our various business and social networks. If you don't know who you know, how can you possibly have access to who *they* know?

Bottom Line: Be in the know if you want your business to grow!

Copyright 2006 Leni Chauvin

Leni Chauvin, The Client Attraction Coach,™ helps small business owners and solo professionals move mountains. If you're ready to attract more clients, make more money, and have more fun while you're doing it, you'll find TONS of free resources to help you at http://www.AttractClientsGalore.com